Tata Motors Associates With Vicky Kaushal for its Passenger EV for this IPL season

Tata Motors today announces its association with Bollywood actor Vicky Kaushal for its Passenger and Electric Vehicle range. Known for his versatile roles and dedication to breaking conventions, Vicky’s journey aligns perfectly with Tata Motors’ values of innovation, excellence, and progress.

Tata Motors continues to push the boundaries of automotive design, performance, and technology, Vicky’s partnership underscores their shared commitment to breaking norms. From his modest beginnings to becoming one of Bollywood’s most celebrated actors, Vicky’s journey mirrors Tata Motors’ own evolution and innovative spirit.

While Vicky will play a key role across multiple brand initiatives, this collaboration will kick off with a campaign for the all-new Tata Curvv, this IPL season. Titled ‘Take the Curvv’, the campaign showcases how the Curvv is more than just a car.

In a series of dynamic 20-second IPL commercials, Vicky Kaushal takes center stage, embodying the spirit of the Curvv with his unconventional career choices and fearless pursuit of excellence. His journey is similar to the Curvv’s essence — always striving to go beyond what’s expected. Furthermore, the carefully chosen soundtrack amplifies this message, symbolizing the empowering voice of those who challenge conventions and embrace their own path.