Hyundai; Driving The ICC T20 Mens World Cup 2026 As Official Partner.

Hyundai and ICC Partnership take center stage with the launch of “Deewane India ka Deewana Humsafar” campaign ahead of the ICC Men’s T20 World Cup 2026. As the excitement builds for the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited Partnership with ICC has unveiled “Deewane India ka Deewana Humsafar”– a comprehensive, high-impact nationwide brand campaign. Designed to celebrate India’s deep-rooted passion for cricket while strengthening Hyundai’s emotional connect with fans and customers, the integrated campaign spans on-ground experiences, iconic moments, dealership activation and mass-media outreach, bringing together sport, mobility and fandom at an unprecedented scale.

The campaign, led by HMIL’s brand ambassador Shah Rukh Khan, amplifies Hyundai’s association with the ICC while showcasing brand’s deep connect with India’s undying love and passion for cricket. Directed by acclaimed filmmaker Vasan Bala (known for Jigra, Mard Ko Dard Nahi Hota, Monica, O My Darling), the main film draws on 90’s nostalgia by reimagining the iconic track “Yeh Dil Deewana” from SRK’s cult classic ‘Pardes’.

Speaking about the campaign and wishing team India success in ICC Men’s T20 World Cup 2026, Mr. Tarun Garg, Managing Director & Chief Executive Officer, Hyundai Motor India Limited, said “Cricket in India represents continuity, belief, and aspiration, values that deeply resonate with us at Hyundai. As the Premier Partner with ICC, HMIL is proud to launch ‘Deewane India ka Deewana Humsafar’ brand campaign ahead of the T20 World Cup 2026. The campaign draws inspiration from an undeniable truth – Cricket in India is lived every day, far beyond the stadiums. With Shah Rukh Khan at its heart, the brand film brings alive the emotion of match moments where time seems to stand still and the nation watches as one. In many ways, it mirrors Hyundai’s three-decade journey in India, rooted in trust, driven by innovation and shaped by a deep connection with Indian consumers. We wish ICC for the successful tournament and look forward to the action both on and off the field during this T20 World Cup.”

Contest Details:

• Contest Period: 2nd February – 21st February 2026
• Entries: Fans can participate posting videos/pictures showing their love for cricket by tagging @hyundaiindia on Instagram and using #HyundaiSabseBadaDeewana
• Gratification: Winners stand a chance to win an all-expense-paid trip to witness the ICC Men’s T20 World Cup match

Hyundai Trophy Connect
Building up on the ICC Men’s T20 World Cup 2026 Fever, HMIL recently organised Hyundai Trophy Connect – a special display of 2026 ICC Men’s T20 World Cup Trophy across three key Indian cities- Mumbai, Bengaluru and Gurugram from 28th Jan- 1st Feb’26. The iconic 2026 ICC Men’s T20 World Cup Trophy provided cricket fans and visitors a unique opportunity to witness the coveted trophy up close and capture memorable photographs. A key attraction at the display was the ‘Deewangi Meter’, where fans could showcase their passion and love for cricket while getting the opportunity to win upcoming match tickets1. Visitors also enjoyed immersive engagements such as cricket stadium-style setup, cricket inspired photo-op and VR cricket game, creating memorable moments around the iconic trophy.

Hyundai Test Drive Campaign

Taking the excitement directly to consumers, HMIL also launched an extensive dealership- led Test Drive Campaign across its nationwide network. Cricket-themed showrooms, fan engagement zones and exclusive offers enabled customers to experience Hyundai’s diverse product portfolio while soaking in the fervour of the T20 World Cup. Lucky winners also get the chance to win ICC T20 World Cup 2026 match tickets under the Test Drive Campaign.