Mahindra Thar Roxx 1st SUV with 4-Channel Dolby Atmos Audio

Mahindra is pushing in car entertainment experience further with Thar Roxx as it becomes the world’s first SUV to offer a 4-channel Dolby Atmos audio system. With BE 6 and XEV 9e, the company offered a 16-speaker audio system with a combined output of 1400W.

Mahindra has just debuted a 4-channel Dolby Atmos audio system with Thar Roxx. This makes Mahindra Thar Roxx the world’s first SUV to get a 4-channel immersive audio system with Dolby Atmos. Only the top-spec AX7L trim level is offered with this innovative feature.

With this 4-channel Dolby Atmos audio system, Mahindra promises an enhanced aural experience whether you’re driving through city streets, cruising on highways or navigating uncharted territories. This new system unlocks unmatched immersion, depth and realism in the audio. This system will surely make you fall in love with your favourite tracks all over again.

Thar Roxx offers a 9-speaker Harman Kardon system with 400W of combined output, operated through a 10.2-inch free-standing head unit. The system comes with complementary Gaana subscription too, for a limited time. Mahindra is striving to increase production of Thar Roxx and meet the immense demand and popularity.

Commenting on this collaboration, Karan Grover, Senior Director, Commercial Partnerships – IMEA, Dolby Laboratories said, “We are excited about the possibilities that our collaboration with Mahindra can bring for customers, especially in India. With Dolby Atmos in Thar ROXX AX7L, we’re taking the car journey to an entirely new level by transforming the interior cabin into a personalised concert hall on wheels, making every ride an immersive audio experience that complements the adventurous spirit of the Thar ROXX AX7L.